Business as unusual.
Together with Adobe, we created an eCommerce suite that brings together content management, content delivery, analytics, and personalization. The solution is designed to enhance the management and customer experience of Adobe.com, empowering business users to effectively seize new opportunities and open new sources of revenue by creating more personalized and targeted interactions for web consumers.
Making it personal.
The Deloitte-Adobe solution integrates software from the Adobe® Digital Marketing Suite, including Adobe CQ for Web Content Management, Adobe Test&Target for improving site functionality, Adobe Recommendations for driving cross-sell and up-sell, and Adobe SiteCatalyst® for online analytics and reporting. This powerful combination allows businesses to personalize their sites based on users' past purchase and browsing histories.
Better, faster, stronger.
The result: An enhanced customer experience that translates to increased online revenue. Using our agile development methodology, we were able to help Adobe streamline implementation, while providing a largely self-managed solution, which reduced operational costs. And built-in intelligence dynamically drives promotions and offerings automatically, saving time otherwise spent on manual interventions.
As part of a larger strategic agreement, Deloitte and Adobe worked to create and deploy a new generation of applications designed to extend the power, reach, and impact of enterprise systems with a focus on improved customer experience. With Adobe’s products for customer experience management, Deloitte can deliver intuitive applications that enable an organization’s front-line employees to be more customer-driven and help ensure customers can effectively use self-service tools any time, any place.